Flight Centre celebrates dead-end business model

Flight Centre have repeatedly been told they need to modernise their service offerings, by building their digital presence and focusing less on physical store sales.

Not so, says the company.

In an announcement to investors today, Flight Centre said it is standing by its strategy of building physical places to sell holidays to Baby Boomers.

The reason?

Flight Centre are rolling out brand-new EoL, or End of Life, packages, for senior citizens who’ve had enough. These packages come in two forms; a a first class flight to Switzerland, returning in the cargo hold, or a one way trip on a P&O cruise, with complementary lead weights included.

“Look, it’s pretty simple stuff. Baby Boomers looking for a good way to blow the last of their money on the way out are the best market for us to be in right now. That’s where the real money is”┬ásaid Chief Disinformation Officer, Ethan Azea.

“Gen X are too busy with the mortgage and the kids, and Gen Y will only pay backpacker rates while expecting Instagram-quality accommodation. There’s no money to be made in that.”

Flight Centre stated that sales of the new packages are expected to be low initially, but will likely start to pick up once campaigning starts for the next federal election.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s